Krating Daeng: The Original Red Bull
An O.G. is an O.G.
Whenever you’re in Thailand, be sure to check out the original red bull, which goes by a different name, called Krating Daeng. Krating Daeng literally translates to “red bull”, and is actually the drink that inspired the international brand of energy drink we all know today. While the two brands, Red Bull and Krating Daeng are often confused for one another, they are actually separate entities. The story goes, Chaleo Yoovidhya originally developed Krating Daeng as a refreshment for rural Thai labourers. Then one day, an Austrian entrepreneur named Dietrich Mateschitz found that Krating Daeng cured his jet lag, and began working with Chaleo to adapt the formula for Western tastes. Today, the two companies focus on targeting different markets, Red Bull the higher end and Krating Daeng the lower end.
So next time you’re in Thailand, pay homage to the drink that started it all...and cure your jet lag while you’re at it.