Insadong is a quaint neighborhood in the center of Seoul that takes you back to the old days before there was Gangnam Style.

As one of Seoul's main cultural hubs, it is the best place to purchase traditional Korean arts, products and souvenirs. With numerous antique and crafts shops, art galleries, etc., it has become known as somewhat of an arts district. Trust us, you can shop for trinkets and knickknacks, for hours. SSAMZIGIL is a recommended stop - a winding labyrinth of a shopping mall that focuses on specialty handcrafts. In addition to the numerous traditional restaurants and teahouses to check out, the streets come alive with performances by local buskers and troubadours.

Part of this experience is just walking around the neighborhood and finding your own way. Trust yourself, you'll know it when you see it.