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The clothing is optional… for the food that is. Naked Market is the first “unpackaged” grocery store in Asia. Located in the quiet neighborhood of Minsheng, Naked Market aims to reduce food waste by selling its produce and ingredients in smaller amounts instead of large pre-packed quantities – the anti-Costco, if you will. Promoting simple, home cooking with fresh ingredients, Naked Market presents customers with a wide selection of items that can purchased by weight. If you are interested in home-cooking but don't know where to start, Naked's open kitchen provides a great place to learn. Chefs prepare meals tableside in a communal, friendly, home-like environment.